How To Apply Cologne
Men putting it on your face could be damaging to your skin, putting on clothes could foul up the smell and putting it on hair is not a good idea, hair should already smell good because of the shampoo. You want to have a nice good cologne, some varies from person to person so you want to test it before you buy it.
Pick up the a bottle of cologne, spray it on your hand, go ahead and place it on your wrist and believe it or not behind your ears. When you do this the cologne behind the ears retains the smell there.